SEO and GEO,
written by the people doing the work.
No spun content, no generic listicles. Just the checks, frameworks, and mistakes we see across real client audits.
GEO
SEO vs GEO: What Actually Changes When AI Answers the Question
Google still sends the most traffic. A growing share of buyers ask ChatGPT or Perplexity first. Here's what actually changes when you optimize for that.
Technical SEO
The Technical SEO Checklist Most Audits Miss in 2026
Core Web Vitals and broken links get caught by almost every audit. These five issues usually don't, and they're quietly capping your rankings.
Content Strategy
How to Structure Content So ChatGPT and Google Both Cite It
The formatting choices that make a page easy for a crawler to rank and easy for a language model to quote, without writing two separate versions.